‘TERI MERI KAHANI’ Cast joins hands with 92.7 BIG FM For safety ‘MANAO LIFE BANAO’
Mumbai, MAY 16 , 2012..India’s No 1 Radio Network and Broadcaster of the year at Golden Mikes, today had the main lead of the soon to release film ‘Teri Meri Kahani’ Shahid Kapur, director Kunal Kohli and producer Vicky Bahri to promote 92.7 BIG FM’s Mumbai Station’s latest campaign ‘Safety Manao , Life Banao’.92.7 BIG FM has joined hands with Western Railways and NGO-Humanitarian Welfare and Research Foundation.
The campaign takes on the pressing issue of railway safety and will spread awareness among commuters to deter them from crossing tracks and traveling on the rooftop of trains, which have ended many lives and maimed even more .This is an extension of its larger campaign called ‘Mumbai Manao ,Life Banao’ which celebrates the spirit of Mumbai. The ‘Safety Manao ,Life Banao’campaign will see Rj Ankit hosting the breakfast show from atop a bridge at one of Mumbai’s busiet railway stations –Dadar from 92.7 BIG FM has done a commendable job of taking up this issue and spreading awareness amongst Mumbaikars.
Supporting the campaign , Shahid Kapur, director Kunal Kohli and producer Vicky Bahri were seen talking at length about Mumbai’s lifeline : the local trains and how 92.7 BIG FM has done a commendable job of taking up this issue and spreading awareness amongst Mumbaikars.
Commenting on this campaign , 92.7 BIG FM said, ‘We are glad to have support of Shahid Kapur , Kunal Kohli and Vicky Bahri to promote this cause of safety on trains. As a responsible media brand that reflects the city’s passions and emotions ,we believe in using our medium- radio to spread awareness of this very critical message of railway safety among commuters. The campaign has been conceptualized to highlight the staggering number of accidents and dangers that commuters bring upon them.We are extremely thankful to theWestern Railways and Humanitarian Welfare and Research Foundation for supporting this initiative. As a brand that celebrates Mumbai’s passions,this is our way to contribute to an issue so relevant to our audiences’’.