Katrina unveils new Nakshatra logo and brand campaign – Glow Divine!!
Mumbai, 14th May 2012– The gorgeous Katrina Kaif, brand ambassador of Nakshatra – India’s iconic diamond jewellery brand, today unveiled the brand’s new logo and its latest brand campaign – Glow Divine for diamond lovers around the world, at a glittering ceremony and amidst much fanfare at the Grand Hyatt.
Also present on this occasion were Mr Mehul Choski, CMD, Gitanjali Group, Ms Shardah Uniyal, VP – Marketing, and Mr Sushil Sharma, VP, Internatinoal Brands, Gitanjali Group.
The new brand campaign focuses on the inner Glow that every woman radiates. The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes.
The campaign is an expression of this ethereal, Goddess like divinity- A divine energy that is sparkling, precious, mesmerizing. It creates a world where angels live amidst the silver clouds and perfect heavens. A world of exceptional beauty bestowed with a heavenly light that glows divine!
Mehul Choksi- CMD, Gitanjali Group said, “The new logo and identity is yet another remarkable milestone on Nakshatra’s journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding divine energy of perfect creations! It reflects all the values that have been at the core of our brand philosophy as well the vision and direction in which we aim to grow.”
Commenting on this rebranding initiative, Shardah Uniyal said, “It is a very proud moment for us at Gitanjali and especially for brand Nakshatra. The new ethereal identity and logo lends a new dynamic and divine personality to the brand. It not only reflects but profoundly enhances the brands core values and the new avenues that we intend to venture into.”
For Katrina Kaif, being the brand ambassador from last 4 years has been a prideful journey. The introduction of new brand identity simply enhances the divinity and immortality that Nakshtra represents; making each woman feel special and divine. She wishes all the very best for the brand’s success.
On conversing further Kat speaks out about her personal and professional aspirations. “If the right proposal is put forth then I might get married” blushingly said the elegant actress.
Further she gags, if given a choice she would continue to work with 3 big khans of the industry without letting any other actresses! Kat we must say you have good sense of humor!
The spectacular ceremony ended with a vote of thanks by Sushil Sharma who claimed that Katrina is most suitable as brand ambassador as she is a symbol of simplicity, ethereal and divinity just as the iconic brand and its collection!
We the team of Dhinchakmumbai.com wishes all the triumph to the team of Nakshatra and Katrina Kaif!