First ever Kids’ Fashion Show at Lakmé Fashion Week Winter/Festive 2014
Unlike the usual Bollywood glitz and models, the first ever of its kind, a kids’ fashion show was initiated at the Jabong Stage at Lakmé Fashion Week Winter/Festive 2014. Hamleys, the world’s most famous toy retailer in association with toy store giants, Hot Wheels and Barbie unveiled about 24 colourful creations for the privileged and energetic models in the budding age group of 6 to 12 years.
The engaging applause from the packed venue added to the peppy atmosphere which was accompanied by tunes that all kids love to sing and sway along to. The show included proud parents who gladly cheered their young ones and future models of India. The event was a perfect combination of style, glamour, energy and enthusiasm for the little fashionistas.
Feisty bold attitude came alive on the ramp as Hot Wheels created some funky casual clothes for the ‘young’ men strutting on the catwalk. The theme that revolved around the boys was entitled ‘The boy in all of us’ and ‘Pit crew’. Bomber jackets, T-shirts, denims, casual checked shirts and shorts were cleverly sported by the young lads that truly displayed the brand attributes of speed, performance and power.
The trendy range also included helmets, bag packs, caps, gloves, headphones, all displaying the Hot Wheels logo or chequered flags and badges. The kids proved to be full of excitement, even breaking out in dance moves and random poses for the camera.
Barbie showcased a mesmerizing collection of everything that was floral and pretty, ranging from pastel coloured and sparkle shine dresses, blouses, skirts, pants and accessories that will gladden the hearts of every little girl.
The stylish little ladies dazzled the audience with their innocent smiles and bouncy curly hair adorned with floral wreaths and walked confidently down the ramp with slogans in their hands.
The brand message ‘With Barbie, Anything is possible’ was in key with the signature style of Barbie surrounding themes that were pink, playful and glamorous called Fab Icon, Sweet Socialite, Pink is the New Black.
Party wear and casual outfits were not only restricted to pastel colours but in hot pinks and denim blues, a highlight of the show and ‘a must’ in ever little girl’s wardrobe. Barbie’s other key accessories such as matching sunglasses and ballerina pumps were also items that were noteworthy. The girls swayed to the music proudly presenting the ultimate Barbie fashion icon.
Lakmé Fashion Week has always been known to bring new innovations to the platform, constantly keeping the audience waiting and engaged. The radiant smiles on the young ones brightened the hope and future that they could be a big part of tomorrow’s leading ramp and fashion parade stars, and left a promising impact at India’s most prestigious fashion week.