E-Commerce In Bollywood

E-Commerce In Bollywood



Mumbai: Innovative marketing is on a new high in Tinsel town and the growth of e-commerce has only spurred the trend by opening up new platforms for Bollywood. An increasing number of filmmakers are collaborating with online portals for promotional purposes as well as to sell movie-related merchandise

“E-commerce business is growing in a big way and as youth become more tech-savvy, it is opening up new avenues and films is one of them,” said Mangesh Shinde, category head, movies and music, Snapdeal.com. “This deal was our way to support the social issue. We had their posters on our homepage and other social platforms like Facebook and Twitter and I would say we got a good response,” added Shinde.

Mydala.com, an Indian social commerce and marketing platform, tied up with UTV Motion Pictures as a marketing partner for recent big ticket films. As part of the association, the portal ran a promotional campaign on its website as well as social media platforms like Facebook, Twitter and Google Plus.





“Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online,” said Arun Sirdeshmukh, CEO and co-founder, Fashionara.

Earlier, superstar Shahrukh Khan had partnered with Homeshop18, where the original merchandise of his mega-budget film RA.One was put on sale for the masses.

With films flopping left-right-and-center in Bollywood, media houses have come up with alternate methods like mobile marketing or WAP services to increase revenue in the system. With the increasing number of mobile users, consumers use their mobile phones for messaging, calling, searching and to get news and information. So downloading video content and streaming mobile TV has become inevitable with WAP.


Pics courtesy various Sources

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