2500th trophy to be given at 57th Idea Filmfare Awards 2011
January 29 will mark a milestone moment in the history of the award series. The 2500th trophy will be distributed this year, and all eyes are trained to see who the recipient of this honour will be at the 57th Idea Filmfare Awards 2011
Actor Abhishek Bachchan attended Tuesday’s press meet flanked by two families as he said, one being sponsor Idea Cellular which he is brand ambassador of, the other Filmfare that has had a long association with the Bachchans…!
Several media persons demanded to know whether the three-time winner had felt rundown on certain occasions and also whether he sometimes believed an artiste other than the winner had deserved the trophy.
“Unlike other awards which are jury-based, Filmfare is a popular award based simply on public votes,” Abhishek answered. “It is not a comment on an artiste’s creativity and performance. Some of us in the industry (who complain) are very bad losers.”
He recalled how honoured he felt when he won his first Filmfare for Best Supporting Actor in Yuva. “I remember what I had worn, how my friend Goldie Behl gave me a sloppy kiss when my name was announced and how I got my father to accompany me to the stage. The rest is all a blur,” he laughed. Meanwhile, Himanshu Kapania managing director, Idea Cellular, said this was the first time he was addressing an audience seated beside his brand ambassador. The Filmfare Awards were instituted in 1953 with just four categories. This year 114 films are in the reckoning.
Pictures by Zoya Khan